Product reviews are an essential part of online branding and marketing. They help build trust and loyalty, and typically describe what sets your products apart from others.
Savvy shoppers almost never purchase a product without knowing how it’s going to work for them. They read the good, the not-so-good, and the downright ugly to make the all-important decision: should I pull out my wallet and take the plunge? The immediate benefit of reviews is that they can make your future customers feel much more confident. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.
Additionally, if customers share products they’ve reviewed across their social networks, it’s more exposure for those products and your brand.